Gravy Train Concentrates Logo & Branding
Logo and branding elements for a cannabis concentrates concept.
Deliverables:
2 logos with color variants
Branding pattern
Product photography transparent overlays
Product mock-ups for tinctures and topicals
3x1 and 2x1 Instagram gridposts showcasing branding elements
Role:
Graphic Designer, Brand Designer
Working in the Washington Cannabis industry, I wanted to do a project focusing on packaging and branding hemp-based products such as recreational cannabis, CBD, tinctures, and topicals.
I also wanted to visualize a brand utilizing hemp for packaging solutions, too, hence the use of brown paper as part of the color scheming of the brand with the bags and box. I wanted the branding overall to have a high-end appeal with down-to-earth elements, and to achieve full use of the hemp materials through not only the products being sold, but also through the packaging with the left over material.