Ouid Packaging & Branding Concept

Packaging and branding concept for a hemp-based botanical product brand.

Deliverables:

• Logo design with 3 variations

• Brand pattern for packing/wrapping paper

• Product mock-ups for tinctures and topicals

• Packaging mock-ups for bags & box design

• Carousel Instagram post showcasing overall branding & packaging design chioces

Role:

Graphic Designer, Packaging Designer, Brand Designer

Working in the Washington Cannabis industry, I wanted to do a project focusing on packaging and branding hemp-based products such as recreational cannabis, CBD, tinctures, and topicals.

I also wanted to visualize a brand utilizing hemp for packaging solutions, too, hence the use of brown paper as part of the color scheming of the brand with the bags and box. I wanted the branding overall to have a high-end appeal with down-to-earth elements, and to achieve full use of the hemp materials through not only the products being sold, but also through the packaging with the left over material.