Slug Society logo & branding
Logo design, visual assets, and branding materials for Jordy Nino’s streetwear side brand, Slug Society.
Jordy Nino is a Seattle-area recording artist and cannabis industry advocate.
Deliverables:
Vector and transparent png files, in 3 color variations.
Branding
Role:
Graphic Designer
Initially the logo started with a standalone slug as an ‘S’ shape. There was some room to explore color variations and slimy details.
Nino then wanted to try another variation where the slug was leaving a trail of slime in an ‘S’ shape behind it, and we locked on to what would be our final illustrative element.
We decided to remove the details in the slime trail and add a border around the logo to help balance it, though some variations were made without the border shape, as well.
In the end, a branding kit was created to include all of the variations and info Nino needed for the Slug Society brand, and he was very excited to take the design further in future projects.
We started to build out the details and worked on the brand color and font choices next. As we got closer to the final product, I saved iterations of the illustration element for possible die-cut stickers, multiple versions of the final logo for various needs, and color variations aside from the main mint-teal color that would be the main choice. The HEX code and Pantone match were provided to Nino for later needs.
